Data Classification and Discovery -- Varonis Alternatives
Data classification and discovery is the foundational capability of identifying what sensitive data an organization has, where it resides, and how it should be protected. Effective classification scans structured databases, unstructured file systems, cloud storage, SaaS applications, and endpoints to find PII, PHI, PCI, intellectual property, and other sensitive data types. Varonis includes classification as part of its data security platform, but organizations with classification-first requirements may find dedicated discovery and classification platforms offer deeper capabilities, broader data source coverage, and more advanced AI-driven identification.
Establish your organization's data classification scheme — what sensitivity levels exist (e.g., Public, Internal, Confidential, Restricted), what data types map to each level (PII, PHI, PCI, IP), and what protection requirements apply to each classification. Align the taxonomy with regulatory requirements and business risk tolerance.
Configure connections to all data repositories that need scanning — file servers, NAS devices, databases, cloud storage (S3, Azure Blob, GCS), SaaS applications (M365, Google Workspace, Salesforce), and endpoints. Prioritize data sources based on likelihood of containing sensitive data and business criticality.
Execute full scans across connected data sources to discover and classify sensitive data. Review initial results to tune classification rules — adjust pattern matching, ML thresholds, and custom classifiers to reduce false positives while maintaining high detection rates. This tuning phase typically requires 2-4 iterations.
Prioritize remediation for the highest-risk findings — sensitive data stored in unsecured locations, data with overly broad access, and unencrypted regulated data. Apply appropriate protection actions including moving data to secured locations, restricting access, encrypting sensitive files, and deleting data that violates retention policies.
Configure ongoing incremental scans to classify new and modified data as it is created. Set up dashboards and reports that track data risk posture over time — volume of sensitive data by type, unprotected sensitive data, and classification coverage across the data estate. Establish periodic reviews to update classification policies as regulations and business requirements evolve.
Custom pricing based on data sources and volume
The most comprehensive data intelligence platform for classification with ML-driven discovery, data cataloging, and 100+ data source connectors. Best for organizations needing deep data intelligence that feeds into privacy, governance, and security workflows.
Custom enterprise pricing based on data environment scope
The most advanced AI classification using LLMs for contextual data understanding with agentless deployment. Best for organizations wanting modern, rapid-deployment classification that understands data meaning beyond pattern matching.
Custom pricing based on data volume and endpoints
The highest accuracy for regulated data type discovery with industry-leading precision for PII, PHI, and PCI. Best for healthcare and financial services organizations where classification false positive rates directly impact compliance costs.
Included in Microsoft 365 E5 / Standalone plans from $12/user/month
Trainable classifiers and sensitivity labels integrated natively into Microsoft 365, providing seamless classification within the Microsoft ecosystem. Best for organizations standardized on Microsoft whose data lives primarily in M365 and Azure.
Custom pricing based on data volume and modules
AI-powered discovery and classification combined with DSPM, privacy management, and compliance automation. Best for organizations wanting classification integrated with a broad data governance and privacy platform.
Data intelligence platform using ML for discovery, classification, and privacy management
Custom pricing based on data sources and volume
Data-forward organizations needing ML-powered data intelligence for privacy, security, and governance across diverse data landscapes
AI-powered data security platform providing agentless data discovery, classification, and risk assessment
Custom enterprise pricing based on data environment scope
Cloud-forward enterprises needing agentless, AI-powered data security with rapid deployment and instant visibility into data risk
Sensitive data discovery and classification platform with high-accuracy identification of regulated data
Custom pricing based on data volume and endpoints
Organizations in regulated industries that need the most accurate sensitive data discovery and classification for PII, PHI, and PCI compliance
Microsoft unified data governance and compliance platform with deep M365 integration
Included in Microsoft 365 E5 / Standalone plans from $12/user/month
Microsoft-centric organizations wanting integrated data governance, DLP, and compliance across their M365 and Azure environment
AI-powered data security, privacy, and governance platform with DSPM and compliance automation
Custom pricing based on data volume and modules
Organizations needing a unified platform for data security posture management, privacy compliance, and multi-cloud data governance with AI automation
Pattern matching (regex) identifies data by its format — a 16-digit number with specific prefixes matches a credit card pattern, a number matching XXX-XX-XXXX matches a Social Security number format. ML-based classification identifies data by its meaning and context — it can recognize that a document is a medical record, a legal contract, or source code based on learned patterns from training data. Pattern matching is highly precise for well-formatted data types but misses contextual data. ML classification handles unstructured and ambiguous data better but may produce more false positives. The best platforms combine both approaches.
Modern classification tools typically achieve 90-98% accuracy for well-defined regulated data types like credit card numbers and Social Security numbers. For contextual data types like intellectual property, contracts, or medical records, accuracy varies more widely — from 80-95% depending on the platform and how well it is tuned. Spirion is known for the highest accuracy on regulated data types. BigID and Cyera's ML and LLM approaches tend to perform better on contextual data. All platforms require tuning to achieve optimal accuracy for your specific data environment.
Initial full scans can take days to weeks depending on data volume, source types, and scanning depth. A typical enterprise with 50TB of unstructured data might expect 3-7 days for a full scan. Cloud-native platforms like Cyera that use API-based scanning can provide initial results in hours for cloud data. Agentless approaches are faster to deploy but may scan more slowly than agent-based approaches. After the initial scan, incremental scans typically complete in hours by only processing new and modified files.
Data classification is essential for GDPR and CCPA compliance. Both regulations require organizations to know what personal data they hold, where it resides, and how it is processed. Classification tools automate the discovery of personal data across the enterprise, which feeds into data subject access requests (DSARs), data protection impact assessments (DPIAs), records of processing activities (ROPAs), and data minimization efforts. BigID and Securiti offer the most complete compliance automation built on top of their classification capabilities.
Data intelligence platform using ML for discovery, classification, and privacy management
ComparisonAI-powered data security platform providing agentless data discovery, classification, and risk assessment
ComparisonSensitive data discovery and classification platform with high-accuracy identification of regulated data
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