Okta vs Auth0 -- Identity & Access Management Compared
Auth0 and Okta are now under the same corporate umbrella, but they serve different audiences. Auth0 is the developer-first CIAM platform with the best SDK experience, customizable login flows, and MAU-based pricing suited for customer-facing applications. Okta's Workforce Identity Cloud is the enterprise IAM platform for employee SSO, lifecycle management, and governance. Organizations often evaluate both when they need workforce IAM (Okta's strength) alongside customer identity (Auth0's strength).
Choose Auth0 if you are building customer-facing applications and need the best developer experience with flexible authentication APIs, social login, and MAU-based pricing. Choose Okta Workforce Identity if your primary need is employee SSO, lifecycle management, and governance across enterprise applications. Many organizations use both — Auth0 for customer identity and Okta for workforce identity.
| Feature | Auth0 | Okta |
|---|---|---|
| Target Audience | Developers building customer-facing apps | IT/Security teams managing workforce identity |
| SDK & API Quality | Industry-leading SDKs for every major framework | Management API with less developer focus |
| Login Customization | Highly customizable Universal Login and Actions | Branded sign-in with less code-level control |
| Pricing Model | Monthly active users (MAU) — scales with customer base | Per-user/month — scales with employee count |
| Enterprise SSO | Supported but less mature than dedicated workforce IAM | 7,000+ pre-built enterprise SSO integrations |
| Social Login | 30+ social providers with seamless integration | Social login supported but not a primary focus |
| Identity Lifecycle | Limited lifecycle management for customer identities | Full workforce lifecycle with provisioning and deprovisioning |
| Free Tier | 25,000 MAU free — generous for customer apps | No free tier for workforce identity |
Common questions about choosing between Okta and Auth0.
Auth0 and Okta are now under the same corporate umbrella, but they serve different audiences. Auth0 is the developer-first CIAM platform with the best SDK experience, customizable login flows, and MAU-based pricing suited for customer-facing applications. Okta's Workforce Identity Cloud is the enterprise IAM platform for employee SSO, lifecycle management, and governance. Organizations often evaluate both when they need workforce IAM (Okta's strength) alongside customer identity (Auth0's strength).
Choose Auth0 if you are building customer-facing applications and need the best developer experience with flexible authentication APIs, social login, and MAU-based pricing. Choose Okta Workforce Identity if your primary need is employee SSO, lifecycle management, and governance across enterprise applications. Many organizations use both — Auth0 for customer identity and Okta for workforce identity.
Auth0 pricing: Free (up to 25,000 MAU) / Essential from $35/month / Professional from $240/month / Enterprise custom. Okta pricing: Starts at $2/user/month (SSO) / Workforce Identity Cloud custom pricing. Auth0's pricing model is monthly active user (mau) based pricing, while Okta uses per-user monthly subscription pricing.
Yes, you can migrate from Okta to Auth0. The migration process depends on your specific setup and the features you use. Both platforms offer APIs that can facilitate automated migration. Consider running both tools in parallel during the transition to ensure zero downtime.
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